7 Essential Strategies for Creating Videos on Real Estate in 2026

In real estate, a picture might be worth a thousand words, but a video is worth a thousand showings. High-quality videos on real estate are no longer a luxury; they are a fundamental tool for capturing buyer attention, building trust, and closing deals faster. From immersive property walkthroughs to authentic agent introductions, video content brings listings to life in a way static photos simply cannot. It allows potential buyers to experience a home's flow, feel its ambiance, and envision themselves living there before they even step through the front door.

This guide is designed to be your definitive resource for creating compelling real estate videos. We will break down the most effective video types, providing actionable ideas, strategic insights, and practical templates you can implement immediately. You'll discover how to craft everything from quick social media teasers and detailed neighborhood tours to persuasive client testimonials and stunning before-and-after renovation showcases. Our goal is to move beyond generic advice and give you a clear, replicable playbook for producing videos that generate leads and elevate your brand.

Each example in this listicle includes a detailed analysis, recommended formats, ideal durations, and performance tips to maximize your impact. We’ll also show you how to produce these videos quickly and efficiently. Of course, creating the video is just the first step; making it effective is what truly matters. For comprehensive guidance on making your real estate videos truly effective and ensuring they achieve their purpose, learn how to create video ads that convert. Let's dive into the examples that will set your marketing apart.

1. AgentPulse

AgentPulse emerges as a powerful and efficient solution for creating compelling videos on real estate, leveraging an innovative AI-powered engine to transform static listing photos into dynamic, social-ready video content. Designed specifically for the fast-paced real estate market, this platform automates the entire video creation process, making it an indispensable tool for agents, photographers, and property managers who need high-quality video without the traditional time, cost, and complexity.

The platform's core strength lies in its 3D-aware engine. It analyzes uploaded images (JPG/PNG) to reconstruct room geometry, identify key features like walls and windows, and then automatically generates cinematic camera movements. The result is a polished video with sophisticated shots like parallax pans and dolly-ins that look professionally produced, all rendered in just a few minutes.

Key Strengths and Strategic Advantages

AgentPulse distinguishes itself with a combination of speed, simplicity, and professional-grade output. Its workflow is remarkably straightforward: upload photos or paste a share link, add optional text, select from a curated library of royalty-free music, and export. This ease of use democratizes video production, removing the need for specialized editing skills or expensive freelancers.

Strategic Takeaway: The platform’s key value is turning a sunk cost (listing photos) into a new, high-ROI marketing asset (video). It empowers agents to add a video tour to every listing, not just high-end properties, dramatically increasing engagement across social media, MLS, and ad platforms.

For those looking to expand their knowledge, AgentPulse provides valuable insights into how these videos can be integrated into a larger strategy. You can explore their guide on video marketing for real estate to learn more about maximizing your reach.

Plans and Practical Application

AgentPulse offers a flexible pricing structure to suit different needs, from a free trial to paid monthly plans.

• Free Plan: Offers watermarked 720p videos with limited monthly credits, perfect for trying the service.
• Standard Plan ($49/month): Unlocks 1080p watermark-free exports, more credits, and unlimited re-renders.
• Advanced Plan ($99/month): Provides the highest credit limits and the ability to purchase extra credits for high-volume users.

A significant benefit for marketers is that paid plans include full marketing rights to the finished videos and royalty-free music cleared for online use. The platform also exports in portrait, square, and landscape formats, ensuring your content is optimized for every channel from Instagram Reels to Zillow. While it relies on the quality of your source photos and AI-driven camera paths, the ability to re-render and sequence shots on paid plans offers substantial creative control for a fully automated tool.

Website: https://www.agentpulse.ai

2. Envato Market (VideoHive)

For agents and marketers with some video editing experience, Envato Market’s VideoHive is a powerhouse resource. It’s a massive online marketplace for professional, royalty-free motion graphics and video templates. This is the perfect middle ground if you already have property photos and video clips but want to package them into a high-end production without hiring a freelance editor.

Unlike all-in-one video makers, VideoHive offers sophisticated templates primarily for Adobe After Effects and Premiere Pro (MOGRT files). These templates are created by professional motion designers, giving you access to polished animations, elegant text treatments, and seamless transitions that would take hours to build from scratch. They are an excellent tool for creating compelling videos on real estate that capture buyer attention.

Key Features and Offerings

VideoHive stands out for its sheer variety and professional quality. You can find templates specifically designed for:

• Property Promos: Dynamic, fast-paced videos perfect for social media teasers.
• Listing Slideshows: Elegant presentations that turn your still photos into a compelling video tour.
• Agent Introductions: Professional openers to build your brand identity.
• Neighborhood Tours: Templates designed to showcase community features and local lifestyle.

Most templates are highly customizable. You can easily change colors to match your brand, drop in your own media (photos and videos), and edit text placeholders. Item pages are very detailed, listing required software versions, resolutions (HD, 4K), and often include video tutorials from the creator. For more insights on the types of videos you can create, our guide on videos for realtors offers a deeper look into effective strategies.

Pricing and Licensing

VideoHive operates on a pay-per-item model. You buy a license for each template you want to use. This one-time fee grants you a commercial license to use the template in your marketing projects.

Pros and Cons

Pros:

• High Production Value: Achieve a professional look at a fraction of the cost of custom editing.
• Speed and Efficiency: Drastically cuts down production time once you learn the basics.
• Wide Variety: Thousands of styles to match any property, from luxury estates to modern condos.

Cons:

• Technical Skill Needed: Requires a working knowledge of Adobe After Effects or Premiere Pro.
• Hidden Costs: Music and fonts used in the demo are often not included and may need separate licensing.

Website: https://videohive.net/

3. Motion Array

For real estate professionals who produce video content consistently, Motion Array offers an all-in-one subscription model that is both powerful and cost-effective. Owned by Artlist, it's an extensive library where one subscription grants unlimited access to video templates, stock footage, royalty-free music, sound effects, and even plugins. This makes it an ideal choice for agents, teams, or brokerages who need a steady stream of assets without paying for each one individually.

Similar to VideoHive, Motion Array provides professional templates for software like Premiere Pro and After Effects, but its value lies in the comprehensive, bundled approach. Instead of just getting a template, your subscription includes the music, stock clips, and even AI-powered tools to complete your project. This integrated ecosystem is perfect for creating polished videos on real estate efficiently, from listing promos to agent bios, all under one roof.

Key Features and Offerings

Motion Array's strength is its all-inclusive subscription model, which simplifies the creative process for high-volume producers. The platform has a dedicated category for real estate with templates for various needs:

• Real Estate Promos: Modern and clean templates for showcasing property highlights.
• Listing Slideshows: Turn property photos into captivating video tours with smooth animations.
• Social Media Stories: Vertical video templates designed for Instagram and Facebook Stories.
• Bundled Assets: Access to stock video, royalty-free music, sound effects, and plugins is included in the plan, removing the need for separate subscriptions.
• AI Voiceover: Some plans include access to AI tools for generating professional voiceovers directly within the platform.

The platform is designed to be a complete toolkit. You can find a template, download the perfect background music, and grab some aerial stock footage of a neighborhood all in one place. This streamlines the workflow significantly, allowing you to focus more on creativity and less on asset hunting.

Pricing and Licensing

Motion Array is a subscription service. A single monthly or annual fee provides unlimited downloads from its entire library, a major advantage for creators who need a lot of assets.

Pros and Cons

Pros:

• Cost-Effective: Unlimited downloads on paid plans offer incredible value for frequent content creators.
• All-in-One Platform: Integrates everything you need, from templates to music and stock footage.
• Integrated Tools: Features like AI voiceover and included plugins can speed up production.

Cons:

• Technical Skill Needed: Requires proficiency in non-linear video editing software (NLEs) to use templates effectively.
• Plan Variations: Pricing and included features can vary, so it's important to confirm details at checkout.

Website: https://motionarray.com/

4. Storyblocks

For real estate professionals who need a steady stream of high-quality stock media, Storyblocks is an invaluable resource. It's a subscription-based platform offering unlimited downloads of stock footage, motion graphics, music, and sound effects. This model is perfect for agents who consistently produce marketing content and need b-roll footage of neighborhoods, lifestyle shots, or professional aerial clips to enhance their property videos without the per-item cost.

Unlike pay-per-asset marketplaces, Storyblocks provides a predictable, all-inclusive solution. It empowers creators to experiment freely and download as many assets as they need to get their project right. This is especially useful for creating compelling videos on real estate, as you can easily find footage to showcase a local park, a bustling downtown cafe, or a serene sunset to set the perfect mood for a listing.

Key Features and Offerings

Storyblocks shines with its comprehensive library and creator-friendly tools, all covered under a simple license. The unlimited download model is its biggest differentiator.

• Extensive Stock Library: Access millions of HD, 4K, and even 8K video clips, After Effects templates, and royalty-free music tracks.
• Maker Video Editor: An easy-to-use, web-based editor for quickly assembling clips, adding text, and exporting videos without needing advanced software.
• Adobe Plugin: A handy plugin that integrates the Storyblocks library directly into Adobe Premiere Pro and After Effects, streamlining the creative workflow.
• Simple Licensing: The standard license covers commercial and personal projects, including online advertising, which is ideal for real estate marketing.

The platform is excellent for adding professional polish. You can find everything from cinematic drone shots of coastlines to clips of families enjoying a backyard, helping you tell a more complete story about a property and its surrounding community.

Pricing and Licensing

Storyblocks operates on a subscription model, offering different tiers for individuals and businesses. The core appeal is the unlimited downloads included in most plans.

Pros and Cons

Pros:

• Predictable Costs: A flat subscription fee allows for unlimited downloads, eliminating per-asset budget concerns.
• Simple Licensing: Straightforward commercial-friendly license simplifies usage rights for marketing.
• Workflow Integration: The Adobe plugin and built-in editor help speed up production significantly.

Cons:

• Not Real Estate Specific: The library is vast but general, requiring users to search and curate relevant content.
• Credit-Based Features: Some newer AI features may use a monthly credit system depending on the subscription tier.

Website: https://www.storyblocks.com/

5. Shutterstock

For agents who need high-quality, generic video clips to supplement their custom footage, Shutterstock is an indispensable resource. It's a leading global marketplace for royalty-free stock media, offering an enormous library of video clips, including extensive aerial and drone footage. This platform is ideal for adding professional establishing shots, lifestyle B-roll, or neighborhood highlights to your property videos without the high cost of custom shoots.

Unlike video makers or template sites, Shutterstock provides the raw video assets you can use in any editing software. Its strength lies in its vast and easily searchable catalog. You can find clips of a family playing in a suburban backyard, a drone shot soaring over a specific city skyline, or a time-lapse of a bustling downtown street. These assets are perfect for creating compelling videos on real estate that tell a broader story about a property’s lifestyle and location.

Key Features and Offerings

Shutterstock’s massive library is its primary advantage, with millions of clips relevant to the real estate industry. You can easily find high-resolution footage for:

• Neighborhood Establishing Shots: Aerial views of cities, suburbs, and specific landmarks.
• Lifestyle B-Roll: Clips of people enjoying home life, from cooking in a modern kitchen to relaxing on a patio.
• Architectural Details: Close-ups of home exteriors, interior design elements, and construction materials.
• Community Highlights: Footage of local parks, cafes, and shopping districts to showcase the area.

The platform offers advanced search filters, allowing you to narrow down results by resolution (HD, 4K), frame rate, and even specific camera angles. Licensing is straightforward, clearly defining usage for web, social media, and larger commercial distributions.

Pricing and Licensing

Shutterstock provides flexible purchasing options, catering to both occasional users and high-volume creators. You can buy clips individually or through a subscription.

Pros and Cons

Pros:

• Massive, Relevant Catalog: Deep library of U.S.-centric lifestyle and aerial shots.
• Flexible Purchasing: On-demand packs are great for one-off projects without a monthly commitment.
• High-Quality Footage: Access to professionally shot 4K and HD clips.

Cons:

• Can Be Costly: Per-clip costs can add up quickly if you need numerous assets.
• Generic Feel: Stock footage can sometimes feel impersonal if not integrated carefully with your own content.

Website: https://www.shutterstock.com/video

6. Fiverr

For agents and marketers who want to outsource video production entirely, Fiverr is an invaluable freelance marketplace. It connects you with thousands of video editors, animators, and creators who can handle everything from editing raw footage to creating a full listing video from scratch. This platform is ideal for one-off projects, overflow work, or when you need specialized skills without the commitment of a long-term hire.

Unlike software solutions, Fiverr provides direct access to human talent. You can hire freelancers for specific tasks like color grading, adding motion graphics, or editing a walkthrough tour. This on-demand model allows you to scale your video marketing efforts efficiently, commissioning high-quality videos on real estate only when you need them. You can filter sellers by budget, delivery time, and even their location to find the perfect match for your project.

Key Features and Offerings

Fiverr’s strength lies in its vast network of specialized freelancers offering a wide range of real estate video services. You can easily find experts for:

• Listing Video Editing: Turn your property photos and video clips into a polished final product.
• Agent Profile Videos: Create compelling introductory videos to build your personal brand.
• Social Media Clips: Get help creating short-form content like Reels and TikToks designed for engagement.
• Animated Explainer Videos: Explain complex real estate concepts or market updates in a simple, visual format.

The platform makes it easy to find the right talent. Each freelancer has a detailed profile with a portfolio, client reviews, and clearly defined service packages ("gigs"). The built-in messaging system and revision workflow ensure clear communication and that the final product meets your expectations.

Pricing and Licensing

Fiverr works on a per-project or "gig" basis. Sellers offer tiered packages (Basic, Standard, Premium) with different levels of service and delivery times. This allows you to find options that fit any budget, from simple edits to full-scale productions.

Pros and Cons

Pros:

• Wide Price Spectrum: Access on-demand talent that fits almost any budget.
• Fast Turnaround: Many sellers offer express delivery options, often within 24-72 hours.
• Access to Global Talent: Find specialized skills from freelancers all over the world.

Cons:

• Quality Varies: Diligence is required to vet sellers and review their portfolios carefully.
• Unclear Licensing: You must confirm that the seller has the proper licenses for any music or stock assets used.

Website: https://www.fiverr.com/

7. Canva

For real estate professionals who need to create polished marketing videos quickly without a steep learning curve, Canva is an indispensable tool. Its accessible drag-and-drop video editor and vast library of real estate templates make it ideal for agents who want to produce quick, branded social media content from their listing photos. It is perfect for creating social-first video variants, branded intros, and simple property showcases.

Unlike complex editing software, Canva is designed for ease of use. It allows agents to quickly assemble high-quality videos on real estate using pre-sized templates for Instagram, TikTok, YouTube, and MLS-friendly horizontal formats. This makes it incredibly efficient for turning a set of property photos into a dynamic video slideshow or a "Just Listed" announcement in minutes.

Key Features and Offerings

Canva's strength lies in its all-in-one approach to content creation, combining video editing with a massive asset library. Key features for real estate include:

• Large Template Library: Find professionally designed templates for listing promos, market updates, agent introductions, and open house invitations.
• Brand Kits: Pro users can upload logos, brand colors, and fonts to ensure every video remains consistent with their branding.
• Flexible Export Options: Easily export videos in vertical, square, and landscape formats to suit every social platform and the MLS.
• Broad Asset Library: Paid tiers include access to a huge collection of stock video clips, photos, graphics, and audio tracks.

The platform is excellent for producing short-form content. You can easily repurpose listing photos into compelling videos, a process you can learn more about in our guide on how to convert photos into videos. The recent addition of AI-powered features also helps streamline the creative process for teams.

Pricing and Licensing

Canva offers a robust free version, but most real estate professionals will benefit from the paid Pro or Teams plans to access premium assets and features like the Brand Kit.

Pros and Cons

Pros:

• Minimal Learning Curve: Incredibly easy for agents and marketers to self-produce professional-looking videos quickly.
• All-in-One Platform: The bundled asset library reduces the need for separate stock photo and video subscriptions.
• Brand Consistency: Brand Kits make it simple to apply consistent branding across all video content.

Cons:

• Limited Editing Control: Lacks the fine motion control and advanced editing tools found in dedicated video editors.
• Plan Changes: Recent pricing and plan updates have caused some user confusion, so it's wise to verify current terms before upgrading.

Website: https://www.canva.com/

Top 7 Real Estate Video Providers Compared

Final Thoughts

We've explored a wide range of examples, strategies, and tools designed to elevate your real estate marketing. From immersive virtual tours to bite-sized social media teasers, the power of video is undeniable. It’s the single most effective way to forge a connection with potential buyers, renters, and clients before they ever step foot on a property.

The key takeaway is that creating compelling videos on real estate is no longer a luxury reserved for high-end agencies with massive budgets. The landscape has shifted, and the tools available today place professional-quality video production directly into your hands. Success isn't about having the most expensive camera; it’s about having a clear strategy and a consistent message.

Your Path to Video Marketing Success

As you move forward, remember the core principles we discussed for each video type. Authenticity in an agent bio builds trust, dynamic energy in a neighborhood tour generates excitement, and a well-shot walkthrough allows a viewer to emotionally inhabit a space. Each video serves a unique purpose in your marketing funnel, guiding viewers from initial awareness to a signed contract.

To ensure your content has the maximum impact, consider these critical next steps:

• Define Your Goal: Before you press record, know what you want to achieve. Is it lead generation for a specific listing? Building your personal brand? Attracting rental applications? Your goal dictates the type of video you create.
• Choose the Right Tool: Your choice depends on your needs. For quick, template-driven social media content, AgentPulse or Canva are excellent starting points. For more custom projects or access to high-quality stock footage, services like Motion Array or Storyblocks offer immense value.
• Establish a Workflow: Consistency is key. Create a simple, repeatable process for planning, shooting, editing, and publishing your videos. A solid workflow removes friction and makes content creation a sustainable habit rather than a daunting task.
• Measure and Adapt: Track your video performance. Pay attention to view counts, engagement rates, and the number of inquiries generated. Use this data to understand what resonates with your audience and refine your approach over time.

Maximizing Reach and Accessibility

Creating great video content is only half the battle; ensuring it reaches the right audience is just as crucial. One often-overlooked strategy is to make your content more accessible and search-engine-friendly. By adding captions and full transcripts, you cater to viewers who watch with the sound off and significantly boost your SEO. To ensure your real estate videos are accessible and perform well in search results, a powerful strategy is to learn how to transcribe video into text, unlocking their full SEO and accessibility potential. This simple step can dramatically expand your video’s reach.

Ultimately, the journey into real estate video marketing is an investment in your brand's future. It’s about telling stories, building relationships, and creating an experience that sets you apart in a crowded marketplace. Start small, stay consistent, and don't be afraid to let your unique personality shine through. The perfect video strategy is the one you can stick with, and the time to start building it is now.

Ready to create stunning real estate videos in minutes? AgentPulse is the all-in-one platform designed specifically for agents, brokers, and property managers, turning your property photos and details into captivating video content effortlessly. Stop struggling with complicated software and start building your video marketing empire today with AgentPulse.