12 Best Real Estate Marketing Tools to Use in 2025

In a competitive market, using the right technology is no longer optional-it’s essential for standing out. From attracting seller leads to creating unforgettable buyer experiences, the best real estate marketing tools automate tedious tasks, amplify your reach, and ultimately help you close more deals. But with countless platforms available, how do you choose the right ones for your business without wasting time and money on subscriptions that don't deliver?

This guide cuts through the noise. We've researched and compiled the top 12 tools across key categories, from AI-powered video creation and lead generation to virtual tours and direct mail. We’ll break down exactly what each tool does, who it’s best suited for, and its specific strengths and weaknesses so you can build a marketing stack that saves you time and drives measurable results.

Whether you're an agent needing to create compelling listing videos, a property manager looking to fill vacancies faster, or a broker aiming to equip your team with better technology, this list has a solution. We provide a practical overview of each platform, including pricing, pros, cons, and a "Best For" recommendation to help you make an informed decision quickly. Each entry includes direct links and screenshots to give you a clear look at the software before you commit. Let's dive into the tools that will help you elevate your listings and grow your business this year.

1. AgentPulse

AgentPulse is a powerful, AI-driven video creation tool that stands out for its sheer simplicity and impressive results. It’s designed to transform standard listing photos into dynamic, cinematic video tours in minutes, making it an indispensable asset for agents, photographers, and property managers who need high-quality video content without the high cost or steep learning curve of traditional video production.

The platform's core strength lies in its "3D-aware" AI engine. Instead of just creating a simple slideshow, the AI analyzes your still images to understand the depth and layout of a room. It then automatically generates smooth, professional-looking camera movements like pans, dolly-ins, and reveals that intelligently showcase a property’s best features. This intelligent automation makes AgentPulse one of the best real estate marketing tools for creating engaging, scroll-stopping social media content and listing videos on a budget.

Key Features & Use Cases

• AI-Powered Motion Planning: The platform’s standout feature automatically creates cinematic camera movements from still photos, eliminating the need for manual keyframing or video editing software.
• Multi-Format Export: Easily download videos in portrait (9:16), square (1:1), and landscape (16:9) formats, perfect for Instagram Reels, TikTok, Facebook ads, and YouTube.
• Royalty-Free Music Library: Choose from a curated selection of music tracks that are cleared for use in online advertising, ensuring your videos are ready for any platform.
• Streamlined Workflow: Simply upload JPG/PNG files or paste a link to your photos. The entire process from upload to final render typically takes only 2–5 minutes.

Pricing Structure

Pros:

• Extremely Fast: Renders polished videos in minutes, not hours.
• Cost-Effective: A powerful alternative to hiring videographers or freelancers.
• Easy to Use: No technical skills or video editing experience required.
• Social Media Ready: Flexible aspect ratios and cleared music make it ideal for ads.

Cons:

• Credit Limits: High-volume users may find the monthly credit limits restrictive.
• Photo Dependent: Video quality is directly tied to the quality of the input photos.
• Limited Free Plan: The free tier’s watermarks and 720p resolution make it best for testing purposes only.

Visit AgentPulse

2. Matterport

Matterport is the undisputed leader in creating immersive 3D virtual tours, essentially building a digital twin of a property that buyers can explore from anywhere. This platform goes beyond simple photo galleries, allowing users to "walk" through a home, view it from a dollhouse perspective, and get a true sense of the space and layout.

It has become one of the best real estate marketing tools because it provides a complete ecosystem for capture, hosting, and distribution. Agents can create tours using just their smartphone, a 360 camera, or a professional Matterport Pro camera. The platform then processes the data into a polished tour, complete with options for generating schematic floor plans and sharing directly to major portals and even Google Street View.

Pricing and Key Features

Matterport offers a tiered subscription model based on the number of "Active Spaces" (hosted tours) you need.

• Free Plan: Allows 1 Active Space, perfect for testing the platform.
• Starter Plan (~$10/month): Supports 5 Active Spaces.
• Professional Plans (Starting at ~$79/month): Designed for serious agents and small teams, offering more spaces and advanced features.

Key Takeaway: Matterport elevates a listing by providing an interactive experience that static photos cannot match. It gives potential buyers the confidence to schedule a showing or even make an offer.

Pros & Cons:

• Pro: Recognized as the industry standard, inspiring buyer confidence.
• Pro: Scales from solo agents using a phone to large brokerages with dedicated photographers.
• Con: Hosting costs can add up quickly as your portfolio of active listings grows.
• Con: Achieving a high-quality, seamless scan requires learning capture best practices.

For agents considering different visual marketing options, understanding the differences between a 3D tour and other formats is crucial. Discover more about how these tours compare to other visual tools in our guide on real estate video walkthroughs.

Website: https://matterport.com

3. BoxBrownie

BoxBrownie offers a comprehensive suite of on-demand photo editing and marketing services, acting as a virtual design studio for real estate agents. Instead of paying for a subscription, users can submit their property photos and only pay for the specific services they need, from basic image enhancements to complex virtual renovations.

This platform has become one of the best real estate marketing tools due to its fast turnaround and à-la-carte model. Agents can transform an empty room with virtual staging, turn a daytime shot into a striking dusk photo, remove unwanted items from an image, or get a floor plan redrawn professionally. The services even extend to professional copywriting for property descriptions, making it a one-stop-shop for polishing listing assets.

Pricing and Key Features

BoxBrownie uses a credit-based, pay-as-you-go system, with no monthly fees. Users purchase credits and apply them to various jobs.

• Image Enhancement: Starts at $1.60 USD per photo.
• Day to Dusk: Costs $4 USD per photo.
• Virtual Staging: Starts at $24 USD per photo.
• Floor Plan Redraws: Start from $24-$32 USD.

Key Takeaway: BoxBrownie provides professional-level media editing without the commitment of a subscription, allowing agents to elevate their marketing on a per-listing basis and maximize their budget.

Pros & Cons:

• Pro: Pay-per-job flexibility is ideal for agents with fluctuating listing volumes.
• Pro: Extremely fast turnaround, with most edits completed within 24 hours.
• Con: Costs for multiple edits or complex jobs on a single listing can add up.
• Con: Service availability, particularly for photographer booking, can be limited by region.

Perfecting the initial photos is the first step, and BoxBrownie helps refine them. Get more practical advice in our guide on essential real estate photography tips.

Website: https://www.boxbrownie.com

4. Canva

Canva is a powerhouse template-driven design platform that empowers real estate agents to create professional marketing materials without any design experience. It's the go-to tool for crafting everything from listing flyers and open house postcards to social media graphics and detailed listing presentations. The platform simplifies design, allowing agents to produce high-quality print and digital collateral in minutes, not hours.

It has become one of the best real estate marketing tools due to its vast library of real-estate-specific templates, stock photos, and easy-to-use interface. Agents can set up a Brand Kit with their brokerage’s logos and colors to ensure consistency across all assets. Features like one-click resizing for different social platforms and AI-powered background removers streamline the content creation workflow significantly.

Pricing and Key Features

Canva operates on a freemium model, offering robust free features and a powerful paid subscription.

• Canva Free: Offers thousands of free templates and design types.
• Canva Pro (~$120/year for one person): Unlocks premium templates, a Brand Kit, AI tools, 100M+ stock photos, and a content scheduler.
• Canva for Teams (Starting at ~$300/year for 5 people): Adds collaboration features for brokerages and marketing teams.

Key Takeaway: Canva levels the playing field, enabling solo agents and small teams to produce marketing collateral that rivals what was once only possible through expensive design agencies.

Pros & Cons:

• Pro: Extremely fast and user-friendly for non-designers to create polished materials.
• Pro: The affordable Pro plan offers incredible value compared to professional design software.
• Con: Recent pricing changes for Teams have increased costs for some users.
• Con: Not a substitute for advanced photo or video editors when granular control is needed.

For agents looking to leverage Canva for their online presence, mastering its social media capabilities is key. Explore creative ideas in our guide on social media content for realtors.

Website: https://www.canva.com

5. Mailchimp

Mailchimp is a powerhouse in email marketing, providing real estate agents with a robust platform to nurture leads, engage past clients, and farm geographic areas. It allows you to design professional newsletters, automate follow-up sequences for new leads, and send targeted campaigns about new listings or market updates to segmented lists.

As one of the best real estate marketing tools for communication, its strength lies in its user-friendly interface and proven deliverability. Agents can easily manage contact lists, use pre-built templates, and analyze campaign performance through clear, actionable reports. This makes it simple to see who is opening your emails and clicking on your listings.

Pricing and Key Features

Mailchimp's pricing is primarily based on the number of contacts in your list and the feature set you require.

• Free Plan: Up to 500 contacts and 1,000 monthly sends, ideal for new agents building a database.
• Essentials Plan (~$13/month): Includes A/B testing, basic automation, and 24/7 support.
• Standard Plan (~$20/month): Adds advanced automation, audience segmentation, and predictive insights.

Key Takeaway: Consistent email marketing builds top-of-mind awareness. Mailchimp provides the tools to automate this process, ensuring you stay connected with your sphere of influence without manual effort.

Pros & Cons:

• Pro: A mature platform with excellent email deliverability and a wide range of integrations.
• Pro: Very easy for beginners to get started with its guided setup and professionally designed templates.
• Con: Costs can increase significantly as your contact list grows, with pricing tiers based on contact count.
• Con: Many of the powerful automation and segmentation features essential for advanced nurturing are locked behind higher-priced plans.

Website: https://mailchimp.com

6. Later

Later is a visual-first social media scheduling platform designed to simplify content planning and publishing across Instagram, Facebook, TikTok, and more. For real estate agents, it serves as a command center for marketing listings, sharing community insights, and building a personal brand without spending hours on social media each day. Its drag-and-drop visual calendar allows agents to see their entire month's content at a glance, ensuring a consistent and professional online presence.

This platform stands out as one of the best real estate marketing tools because of its user-friendly interface and strong focus on visual platforms like Instagram. Features like AI-powered caption writing, hashtag suggestions, and best-time-to-post recommendations help agents optimize their content for maximum reach. The included Link in Bio tool creates a customizable landing page, perfect for directing followers to multiple listings, a blog, or a contact form.

Pricing and Key Features

Later uses a tiered subscription model based on the number of social profiles and posts per month.

• Free Plan: Includes 1 social set and 5 posts per profile, great for getting started.
• Starter Plan (~$25/month): Increases post limits and adds features like scheduling for Stories and Carousels.
• Growth Plan (~$45/month): Unlocks team collaboration features and more comprehensive analytics.

Key Takeaway: Later streamlines social media management, enabling agents to maintain an active, polished presence that attracts clients and promotes listings with minimal daily effort.

Pros & Cons:

• Pro: Excellent for visual platforms like Instagram and TikTok, with a very intuitive interface.
• Pro: The Link in Bio feature is a powerful tool for driving traffic to multiple listings.
• Con: The free and lower-tier plans have strict limits on the number of posts per month.
• Con: It is purely a scheduling and analytics tool, not a comprehensive CRM or lead management system.

Website: https://later.com

7. IDX Broker

IDX Broker is a leading provider of Internet Data Exchange (IDX) solutions, allowing agents and brokers to integrate live MLS data directly into their own websites. It transforms a standard agent website into a powerful property search portal, complete with customizable widgets, interactive maps, and robust lead capture tools that keep visitors engaged on your branded platform.

This platform stands out as one of the best real estate marketing tools because it offers a direct-to-MLS connection without requiring you to build a new website from scratch. It provides the search functionality clients expect, allowing them to browse listings, save searches, and get property alerts, all while generating high-intent leads for the agent.

Pricing and Key Features

IDX Broker offers several plans that scale with an agent's or brokerage's needs, often with a one-time setup fee and a monthly subscription.

• IDX Broker Lite (~$50/month): Provides basic IDX search, lead capture, and responsive design.
• IDX Broker Platinum (~$80/month): Adds advanced features like polygon map search, market reports, and sold data (where available).
• IDX Broker Home (Starting at ~$130/month): A complete solution that bundles a WordPress website with the Platinum features.

Key Takeaway: IDX Broker empowers you to become the primary source of listing information for your clients, capturing leads that might otherwise go to major portals like Zillow or Realtor.com.

Pros & Cons:

• Pro: Easily integrates with most existing websites (WordPress, Squarespace, etc.).
• Pro: Powerful lead capture tools, including forced or soft registration options.
• Con: Can feel technically complex to set up for those unfamiliar with website integrations.
• Con: Monthly costs and MLS pass-through fees can vary significantly depending on your local board.

Website: https://go.idxbroker.com

8. Placester

Placester is a specialized website builder designed from the ground up for the real estate industry. It provides agents, teams, and brokerages with professional, lead-generating websites complete with crucial IDX integration, which populates your site with active MLS listings. This focus on industry needs makes it a standout choice for creating a powerful online presence.

Unlike generic website builders, Placester understands the core functions an agent's site must perform, from showcasing featured properties to capturing visitor information. It offers both a Do-It-Yourself platform for tech-savvy agents and a Do-It-For-Me service for those who prefer a hands-off approach, ensuring a professional outcome regardless of your technical skill level.

Pricing and Key Features

Placester offers tailored plans for agents and brokerages, with pricing often requiring a demo. The core value lies in its real-estate-specific features.

• DIY Website Plans: For individual agents who want to build and manage their own site.
• DIFM (Do-It-For-Me) Services: Full-service design, build, and maintenance for a custom solution.
• IDX Integration: A critical feature that typically costs an additional monthly fee (around $25/mo per MLS).
• Brokerage Solutions: Includes an Agent Manager and pricing models based on active agent usage.

Key Takeaway: For a seamless, industry-specific website with built-in IDX and lead capture, Placester is one of the best real estate marketing tools for establishing a credible and functional online hub.

Pros & Cons:

• Pro: Purpose-built for real estate, eliminating the guesswork of using a generic platform.
• Pro: Flexible service levels accommodate both DIY users and those wanting a fully managed site.
• Con: Deep customization might require purchasing add-on services or opting for the higher-cost DIFM plans.
• Con: IDX integration, a near-essential feature, comes at an additional monthly cost per MLS feed.

Website: https://www.placester.com

9. ProspectsPLUS!

ProspectsPLUS! is a specialized direct mail and print marketing service designed specifically for the real estate industry. While digital marketing dominates many conversations, this platform proves that targeted, high-quality physical mail remains a powerful tool for geographic farming, announcing new listings, and staying top-of-mind with past clients. It provides agents with a one-stop shop for creating and deploying professional postcards, flyers, door hangers, and even personal magazines.

What makes ProspectsPLUS! one of the best real estate marketing tools for traditional outreach is its integration of data and automation. Agents can use the platform to build highly targeted mailing lists based on specific demographics or neighborhoods (EDDM) and even set up automated "Just Listed" or "Just Sold" campaigns that trigger mailings automatically. The vast library of professionally designed, real-estate-specific templates saves agents significant time and design costs.

Pricing and Key Features

Pricing is transparent and based on a per-piece model, which varies by product size, quantity, and USPS postage class selected. This allows for clear budget control on a campaign-by-campaign basis.

• List Building: Build or upload targeted mailing lists with demographic and geographic filters.
• Template Library: Hundreds of ready-to-use templates for various scenarios like farming, holidays, and market updates.
• Automated Campaigns: Set up recurring mailings for consistent brand presence in a target area.
• Next-Day Turnaround: Most orders are printed and mailed the next business day.

Key Takeaway: ProspectsPLUS! provides a streamlined and effective system for executing direct mail campaigns, a proven strategy for building long-term brand recognition in a specific market.

Pros & Cons:

• Pro: Extensive catalog of real estate-specific templates and products.
• Pro: Transparent, per-piece pricing makes it easy to calculate campaign ROI.
• Con: The total cost can add up with postage and larger print formats.
• Con: Requires a consistent mailing strategy and follow-up to see the best results.

Website: https://www.prospectsplus.com

10. PostcardMania

PostcardMania is a direct mail marketing powerhouse that specializes in high-volume postcard campaigns for real estate agents. While digital marketing often takes the spotlight, this service proves that traditional mail can still be incredibly effective for geographic farming, announcing new listings, or celebrating recent sales. It offers a comprehensive solution, from design templates to targeted mailing lists and printing.

What makes PostcardMania one of the best real estate marketing tools is its omnichannel approach. Campaigns aren't just limited to the mailbox; they can be extended with digital follow-up ads on platforms like YouTube and Gmail. This integration reinforces the message, tying physical mail to a prospect's online activity and significantly increasing response rates.

Pricing and Key Features

PostcardMania's pricing is quote-based and varies depending on volume, design services, and digital add-ons. Their per-piece rates become highly competitive at larger volumes, making it ideal for scalable farming strategies.

• Design Galleries: Templates for "Just Listed," "Just Sold," investor outreach, and more.
• Targeted Mailing Lists: Purchase lists based on specific demographics or geographic areas.
• Omnichannel Follow-Up: Extend campaigns with digital ads to the same audience.
• USPS Informed Delivery: A feature that shows recipients a digital preview of their mail.

Key Takeaway: PostcardMania bridges the gap between traditional and digital marketing, allowing agents to dominate a local farm area both offline and online.

Pros & Cons:

• Pro: Very competitive per-piece print rates at high volumes.
• Pro: Omnichannel add-ons help increase the ROI from mail campaigns.
• Con: Custom quotes are required for most packages, which can slow down initial planning.
• Con: The quality of pre-made templates can vary; custom design yields the best results.

Website: https://www.postcardmania.com

11. Etsy

While not a traditional software tool, Etsy has become an indispensable marketplace for agents seeking professionally designed, ready-to-use marketing materials at a fraction of the cost of hiring a designer. The platform is a goldmine for downloadable templates covering everything from listing presentations and open house flyers to social media bundles and buyer/seller guides.

Many sellers on Etsy create templates specifically for easy editing in platforms like Canva, allowing agents to quickly customize colors, text, and photos to match their brand. This makes it one of the best real estate marketing tools for agents who need to create polished, consistent branding across all their client touchpoints without a deep knowledge of graphic design software.

Pricing and Key Features

Etsy operates on a per-product model, with no subscriptions. Templates are sold by individual creators, with prices varying based on complexity and the number of items in a bundle.

• Individual Templates (~$3 - $15): Single items like a "Just Sold" postcard or a feature sheet.
• Marketing Bundles (~$20 - $70): Comprehensive packages that might include social media posts, stories, guides, and flyers.
• Instant Downloads: Once purchased, files are available immediately.

Key Takeaway: Etsy provides an affordable and fast way to access high-quality design templates, enabling agents to produce visually stunning marketing materials without the time or expense of a custom designer.

Pros & Cons:

• Pro: Extremely low upfront cost for professional-grade design.
• Pro: Niche and hyper-specific templates are available for luxury, investor, or local markets.
• Con: Quality can vary significantly between shops, so vetting seller reviews is essential.
• Con: It's a source for materials, not a full marketing platform; you handle printing and distribution.

Website: https://www.etsy.com/market/real_estate_marketing_templates

12. Zillow Premier Agent

Zillow Premier Agent is a powerful advertising platform that places real estate agents directly in front of active buyers on one of the most visited property search sites. It functions as a direct lead generation channel, connecting agents with consumers who are actively inquiring about properties in specific ZIP codes, effectively creating a direct pipeline of motivated clients.

This platform stands out as one of the best real estate marketing tools due to its sheer audience size and the high-intent nature of the leads it generates. Beyond simple ad placement, Zillow Premier Agent offers a suite of tools including a CRM for lead management, performance analytics, and educational resources through Zillow Academy to help agents convert the leads they receive. In some markets, a success-based "Flex" referral model is also available.

Pricing and Key Features

Zillow’s pricing is dynamic and based on a budget you set for specific ZIP codes. The cost per lead varies widely based on market competition and median home prices.

• Budget-Based: Agents invest a monthly ad spend to capture a share of the consumer inquiries in their target ZIP codes.
• Flex Model: Available in select markets, this is a referral-fee model where agents pay a percentage of the commission only upon closing a successful transaction.
• Showcase Add-ons: Options to further enhance listing visibility and branding.

Key Takeaway: Zillow Premier Agent offers direct access to a massive, high-intent buyer audience, but success requires a significant and consistent marketing budget, especially in competitive areas.

Pros & Cons:

• Pro: Access to one of the largest active home-search audiences in the U.S.
• Pro: Strong pipeline for tour requests and direct inquiries in many markets.
• Con: Pricing is not transparent and varies dramatically by ZIP code and competition.
• Con: The cost-per-lead can be very high, and monthly budgets can escalate quickly.

Website: https://www.zillow.com/agents/premier-agent/

Top 12 Real Estate Marketing Tools Comparison

Choosing the Right Tools for Your Real Estate Business

Navigating the crowded landscape of real estate technology can feel overwhelming. We've explored a wide range of solutions, from AI-driven video creators like AgentPulse and immersive 3D tour platforms like Matterport, to foundational CRMs and specialized print marketing services. The sheer number of options highlights a crucial truth: there is no single "magic bullet" tool. The power lies in building a strategic, integrated marketing stack that aligns with your specific business goals, budget, and audience.

The most effective approach isn't to adopt every tool on this list. Instead, it's about thoughtfully selecting the ones that solve your most significant challenges. The best real estate marketing tools are those that automate tedious tasks, amplify your unique brand voice, and ultimately free up your time to focus on client relationships and deal-making.

Key Takeaways for Building Your Marketing Stack

As you reflect on the tools we've covered, from Zillow Premier Agent for lead generation to Canva for brand consistency, keep these core principles in mind:

• Start with Your Problem: Before you get dazzled by features, identify your biggest bottleneck. Is it creating engaging social media content? A tool like Later could be your solution. Are you spending too much time and money on listing videos? An AI platform like AgentPulse can revolutionize your workflow. Define the problem first, then seek the tool.
• Integration is Power: Your tools should work together, not in isolation. A good CRM should integrate with your email marketing platform (like Mailchimp). Your website from Placester or IDX Broker should seamlessly display your virtual tours and videos. A connected system saves time, reduces errors, and provides a clearer picture of your marketing performance.
• Prioritize the Client Experience: Every tool you adopt should, in some way, improve the experience for your clients. Matterport's virtual tours give buyers an unparalleled sense of a space from their couch. Professional photo edits from BoxBrownie make your listings more appealing. Your technology choices are a direct reflection of the quality of service you provide.

Actionable Next Steps to Upgrade Your Marketing

Feeling inspired but not sure where to begin? Here’s a simple, step-by-step plan to put this guide into action and find the best real estate marketing tools for your unique needs.

1. Audit Your Current Process: For one week, track the time you spend on all your marketing activities. Where are you losing the most hours? Is it creating flyers, posting to social media, or following up with leads? This data will reveal your most urgent need.
2. Pick One Area to Improve: Don't try to overhaul everything at once. Based on your audit, choose one specific area for improvement. If video is your biggest pain point, focus your research there.
3. Utilize Free Trials: Nearly every modern software offers a free trial or a freemium plan. Before committing to a subscription, test the tool with a real-world project. Create a video for an active listing or design a new social media template. This hands-on experience is the only way to know if a tool truly fits your workflow.
4. Measure Your Return on Investment (ROI): Your investment isn't just financial; it's also your time. After implementing a new tool, track its impact. Are you getting more views on your listings? Are you generating more qualified inquiries? Is your cost-per-lead going down? The numbers will tell you if your new tool is a valuable asset or just another subscription.

Building a powerful marketing toolkit is a journey, not a destination. The real estate market is constantly evolving, and so are the technologies that support it. By staying curious, focusing on solving specific problems, and consistently evaluating your results, you can create a marketing engine that not only attracts clients but also builds a lasting, successful brand.

Ready to revolutionize how you create video content for your listings? AgentPulse uses AI to instantly transform your property photos into engaging, professional-quality listing videos, complete with music and branding. Stop spending hours on video editing and start creating stunning marketing assets in seconds by visiting AgentPulse to see how it works.